The architects' design concept features an internal perimeter LED strip positioned approximately two meters above the floor. Depending on the store's size (ranging from 20 to 40 square meters), this continuous strip measures 22–30 meters in length and about one meter in height. Strategically integrated into the layout, the LED strip is flanked by one or two monitors displaying 49, 55, or 75-inch screens for retail displays, with content management handled through a dedicated cloud-based app system.
Installation of GX Pro Series LED Modules by Uniview
Massimo Pozzi explains how the perimeter LED strip, designed for displaying brand multimedia content, was achieved through GX Pro series LED modules with a pixel pitch of 1.9 mm, manufactured by Uniview and distributed by Exhibo. Pozzi emphasized that the selection of this series was professionally supported by Exhibo, "enabling the combination of cabinets in various sizes with standardized universal modules, thus allowing for the simple and rapid setup of a customizable modular system."
Reduced timelines for panel frame cutting
The key challenge was the 45-degree bevel cut on the panel frames, which was essential for proper alignment when installing them at an angle. "Since these modules are manufactured in China, we chose to source them directly from our warehouse instead of ordering pre-cut components. This approach not only cuts delivery times but also allows us to work with a local supplier to cut the frames right here in Italy, ensuring faster installations."
4K Player for Content Playback
To overcome the complexities of managing video content across extensive perimeter LED strips, Video Sistem implemented a 4K player capable of controlling the entire system. This solution "configures the modules to display 4K-resolution images, allowing Veralab to create and play content tailored to specific sections of the strip or a single continuous graphic that spans the entire perimeter, all through a single file without relying on complex external video processors."
Total resolution of the LED strip
"Regarding height, the 4K resolution reaches 2,160 pixels, while the width can extend up to 3,840 pixels. However, in some cases — we created strips up to 12 meters long, exceeding 3,840 pixels." In these cases, the video playback is divided into two sections, generating a total content width of approximately 5,000 pixels, distributed equally between the two players.
Standardization of Installation Time — Pozzi further noted that Video Sistem has established a standardized "quick-install" system. "We pre-assemble and test everything directly in the factory, so when we arrive at the retail outlet, we already have the sections complete and ready for installation." Three key system features support this:
- Modules connected in a hard-wired configuration using ferrite cores, eliminating the need for additional cables.
- Safety-critical cabinet-to-cabinet fastening screws with safety pins to prevent accidental drops.
- Each LED module features 9 support points, ensuring highly precise and reliable flatness.
