+86 755 33581900

Outdoor Media / Fixed LED Infrastructure

DOOH & Outdoor Advertising LED Display Solutions

Outdoor LED display systems for roadside billboards, urban media, building façades, transportation hubs and commercial exteriors — specified around viewing distance, sunlight exposure, luminance, weather protection, service access, power consumption and long-term operation.

Outdoor Media Planning Sheet Site → Screen → Operation
Sun Orientation
Typical Viewing Distance
Service Access
First Question Where is the nearest useful viewer?
Second Question When does direct sun hit the display?
Third Question How will technicians reach the screen?
DOOH / FIELD NOTES

Four inputs before product selection.

01 / Viewing Distance

Pixel pitch should follow the nearest and typical viewing positions, not the screen area alone.

02 / Environment Sun

Façade direction, direct-sun hours and ambient light determine required luminance headroom.

03 / Operation Hours

Daily operating schedule influences energy use, thermal load, dimming strategy and maintenance planning.

04 / Maintenance Access

Front, rear or combined service must be frozen before structure, cable routes and cabinet mapping.

01 / Outdoor Media Typologies

One DOOH market. Different engineering conditions.

A roadside billboard, pedestrian-facing city display and façade screen can all be called DOOH, but their viewing distance, brightness schedule, cabinet mapping and service strategy can be very different.

01

Roadside Billboard

Large-format media viewed primarily from moving vehicles and longer distances. Priorities include pitch selection, daylight visibility, night dimming, structural loading and predictable maintenance access.

Long View / P6.67–P10 Direction / High Output / Large Structure
02

Urban Media

City-center and commercial displays often combine pedestrian and vehicle audiences. Closer viewing can justify smaller pixel pitches while local night-brightness requirements become more important.

Mixed View / Pedestrian + Vehicle / Day-Night Schedule
03

Building Façade

Media surfaces integrated into architecture where cabinet depth, fixing points, wind load, drainage, cable routes, ventilation and service access must be coordinated with the building envelope.

Façade / Structure / Drainage / Architectural Interface
04

Transportation Media

Exterior media at airports, railway stations and transit facilities where long operating hours, public access, maintenance windows and wide viewing coverage affect the display specification.

Transport Hub / Long Hours / Public Environment / O&M
02 / Luminance Planning

Maximum brightness is not the operating strategy.

Screen orientation, direct sunlight, ambient light, local regulations and operating hours should define separate daytime and nighttime brightness targets. More nits are not automatically better.

08:00–17:00

Day

Lower Output Available Headroom

Use enough luminance to preserve contrast under the real sunlight condition. South/west-facing façades and direct-sun exposure can require more headroom than shaded installations.

Transition

Dusk

Lower Output Available Headroom

Gradual dimming reduces unnecessary power and visual glare as ambient light falls. The control strategy should avoid abrupt brightness steps.

17:00–Close

Night

Lower Output Available Headroom

Night operation often requires much less output. Lower luminance can improve visual comfort, reduce energy use and decrease thermal load while helping meet local outdoor-lighting limits.

Engineering principle

Specify both maximum available luminance and the expected normal operating range. The approved day/night schedule should be retained with the commissioning records for future operation.

03 / Product Position Map

Choose by viewing distance and luminance demand.

Falcon, AQ and RK Pro occupy different parts of the outdoor fixed market. The final choice still depends on active size, sunlight, service direction, structure and electrical design.

Higher Luminance Demand Balanced Outdoor Closer-View Outdoor
01 / CLOSE VIEW

Falcon

P1.953–P3.906 for closer-view outdoor media, façades and transportation environments.

3,000–4,500 nits · 7,680 Hz
02 / BALANCED

AQ Series

P3.906–P10.417 with four cabinet formats and front/rear service for mixed-distance DOOH and façade projects.

5,000–5,500 cd/m² · IP65 F/R
03 / LONG VIEW

RK Pro

P6.67 / P10 for long-distance billboard and façade installations requiring higher output and rugged front protection.

7,000 cd/m² · IP67/IP65
Closer Viewing / More Pixel Density Longer Viewing / Larger Pitch
04 / Outdoor Reliability

Weather protection is a system, not a single IP number.

Cabinet IP ratings are important, but finished-site reliability also depends on cable entries, connectors, drainage, corrosion protection, ventilation, structure interfaces and installation workmanship.

Weather Envelope / Section Study
Cabinet Sealing
Cable Entry
Drainage
Ventilation
01

Rain & Dust

Match front/rear exposure to the cabinet protection level, then verify seams, modules, cable glands, connectors and any site-created openings.

02

Drainage

Prevent water from collecting behind the display or around structural interfaces. Drain paths should remain serviceable after installation.

03

Thermal Load

Direct solar gain, LED operating power and enclosure airflow interact. Review ambient temperature, rear clearance, ventilation and brightness schedule together.

04

Corrosion

Coastal and industrial sites can require additional review of coatings, fasteners, connectors and structural materials beyond standard cabinet ingress protection.

05

Wind & Structure

The structural engineer should calculate wind actions, fixing points and support members for the actual project location. Cabinet data alone does not determine the finished structure.

05 / Power & Operating Cost

Size the electrical system for maximum load. Model OPEX from real operation.

Connected electrical capacity and annual energy consumption are not the same number. DOOH operators should separate maximum circuit design from typical brightness, operating hours and content behavior.

Annual Energy Model
Screen Area ×
Avg. W/m² ×
Operating Hours

Use measured or manufacturer-provided average power only as an input, then model the intended brightness schedule and daily operating time. Maximum power remains the reference for connected-load and protection design.

01

Screen Area

Active square meters define the base electrical scale and should match the released cabinet map.

02

Brightness Schedule

Day, dusk and night dimming can materially change average energy use compared with continuous maximum output.

03

Operating Hours

A 12-hour advertising schedule and a 24/7 transport display have very different annual energy and maintenance profiles.

04

Thermal Impact

Electrical power becomes heat. Lower normal luminance can reduce thermal stress as well as operating cost.

06 / Remote Operations

Manage the network after the installation is handed over.

Remote publishing and monitoring are valuable operating tools, but they sit on top of the physical display, power, signal and network architecture. Capabilities depend on the configured control platform.

01 / CONTENT

Program Publishing

Schedule, distribute and update approved advertising content across one display or multiple networked locations.

02 / STATUS

Screen Monitoring

Review available device and screen-status information from the configured management platform.

03 / ALERT

Fault Notifications

Automated alerts can help operators identify abnormal device or screen status earlier and begin troubleshooting.

04 / CONFIG

Configuration Backup

Retain released controller, receiving-card and display configuration files for authorized recovery and future service.

05 / LUMINANCE

Brightness Scheduling

Apply approved daytime and nighttime output schedules when supported by the selected control architecture.

Remote O&M should not be described as “zero error” or “zero false alarms.” Monitoring helps reduce troubleshooting time and improve visibility into network status, but service procedures and on-site recovery planning are still required.
Project Reference / Outdoor Fixed
AQ Series / Romania

60 m² Outdoor Fixed LED Display

Series AQ
Pixel Pitch P3.9
Active Size 10 × 6 m

This Romania reference demonstrates a permanent AQ outdoor fixed installation at a 60 m² scale. For projects of this type, viewing distance, screen orientation, cabinet mapping, structural support, service access and brightness schedule should be confirmed together.

Explore AQ Series
07 / Before Production

Five decisions to freeze before the cabinets are built.

These items should be coordinated between the media owner, LED manufacturer, structural engineer, electrical contractor and control-system team.

01

Pixel Pitch & Active Size

Approve nearest viewing distance, finished width/height, native resolution and cabinet map.

02

Structure & Wind

Freeze fixing points, structural system, engineer-calculated wind actions, leveling tolerance and maintenance loads.

03

Power & Signal

Define maximum connected load, circuit zoning, grounding, surge protection, controller position and signal routes.

04

Service & Weather

Confirm front/rear access, drainage, cable entries, ventilation, corrosion exposure and safe removal paths.

05

Commissioning Records

Retain configuration backups, calibration data, brightness schedules, electrical test records and operator handover files.

08 / Project Input

What to send for a useful DOOH proposal.

A reliable quotation needs more than screen area. Site conditions and maintenance constraints determine whether the selected cabinet and electrical design are practical.

Site

Project country/city, roadside/façade/transport application, mounting height, site photographs and building or structure drawings.

Location / Environment / Access

Screen

Finished active width and height, aspect ratio, closest and typical viewing distance and preferred pixel pitch if known.

Size / Pitch / Native Resolution

Sun & Weather

Façade direction, direct-sun hours, rainfall, ambient-temperature range, coastal/corrosive exposure and rear exposure.

Luminance / IP / Thermal

Infrastructure

Available electrical supply, service direction, controller location, cable distance, network availability and structural constraints.

Power / Signal / Structure

Operation

Daily operating hours, remote publishing requirement, monitoring expectations, day/night brightness schedule and target maintenance response process.

O&M / Content / Dimming
09 / Buyer FAQ

DOOH LED technical questions.

Practical questions covering brightness, pitch, weather, power, maintenance and long-term outdoor operation.

01 Is 5,500 cd/m² enough for an outdoor LED billboard?
It can be appropriate for many outdoor installations, but there is no universal brightness number. Check screen orientation, direct-sun exposure, ambient light, viewing distance and local nighttime limits. AQ Series provides 5,000–5,500 cd/m² depending on model; higher-output RK Pro provides 7,000 cd/m² for projects that require more luminance headroom.
02 What pixel pitch should be used for a roadside LED billboard?
Start with the nearest useful viewing distance, traffic speed, screen size and content detail. Larger pitches such as P6.67 or P10 are commonly considered for longer-distance media, while smaller outdoor pitches can support closer viewing and higher image detail. Confirm the final native resolution before ordering.
03 Does IP65 mean an outdoor LED display is fully weatherproof?
No. IP65 describes tested ingress protection at the rated enclosure level, but the completed installation also depends on cable glands, connectors, drainage, ventilation, rear exposure, mounting orientation and installation quality. Coastal or highly corrosive sites need additional material and coating review.
04 Is front or rear maintenance better for a DOOH LED screen?
Neither is universally better. Front service is useful for wall-mounted displays with little rear clearance. Rear service can be efficient where a safe technical space exists behind the display. Confirm removal paths for modules, power supplies, receiving cards and fasteners before the supporting structure is finalized.
05 How should power consumption be calculated for a large DOOH screen?
Use maximum W/m² to size connected electrical capacity and protection, then estimate annual energy from screen area, realistic average power, brightness schedule and operating hours. Do not use average power alone for circuit sizing, and do not use maximum power alone as an annual energy estimate.
06 What should be monitored remotely on a DOOH LED network?
Depending on the configured control platform, useful functions can include program publishing, screen/device status, fault alerts, brightness scheduling and configuration backup. Remote monitoring complements — but does not replace — safe on-site maintenance and documented recovery procedures.
DOOH Project Engineering

Start with the site conditions, then select the LED platform.

Share the active screen size, viewing distance, site photographs, façade orientation, service access and operating schedule. The Uniview LED team can help define pixel pitch, luminance, cabinet mapping, power distribution and outdoor protection strategy.

Discuss Your DOOH Project

GET A QUOTE

We will get back to you as soon as possible.