Nike 001 Kinetic Court

1. Ultimate Immersive “Retailtainment” Experience Breaking traditional retail boundaries, this project transforms the store into a high-tech arena using 70sqm of durable LED floor tiles. The stunning dynamic visual effects create an immersive environment that significantly increases customer dwell time and engagement, serving as the flagship attraction of the store.

2. Smart Motion Tracking & Gamified Training The floor is more than a display; it is an intelligent interface. Integrated with radar and computer vision sensors, the system tracks player movements in real-time. By projecting visual cues on the floor (e.g., crossover paths, shooting spots), it turns professional LBJ17 drills into accessible, interactive games, achieving seamless human-screen interaction.

3. O2O Data Integration & Connectivity The experience extends beyond the court. The system syncs the LED floor, wall displays, and mobile devices. From real-time visual feedback during play to personalized performance reports and highlight reels generated post-game, it creates a complete Online-to-Offline loop, boosting social sharing and brand loyalty.